Online Access Panels
With CATI response rates dropping and Internet technology
becoming more widely used, online access panels are a major growth area in the market research world. It
is relatively easy to start building an online panel, and many agencies are
doing this. The more the panel is used the greater the need to quickly
and easily select evermore complex sample from the database.
MARSC provides a user-friendly
interface to enable non-technical staff to extract sample according to a
target matrix (without recourse to IT professionals and complex SQL
queries).
As online panels grow busy the need for frequent sampling
makes strong demands on the system architecture.
Extraction of sample from poorly designed databases can end up taking
hours to run. The MARSC
database is specifically designed to handle this process and even complex sample
jobs only take a few minutes. MARSC improves the turnaround time of sample
jobs and speeds up the workings of a busy panel.
