Market Research sampling and the ”Use Once and Throw Away” Syndrome

Making the Best Use of Sample Lists

Do you buy in lists of sample for market research?  How many times do you use that list? – Just once? Then what happens? Well, it probably gets filed in the electronic equivalent of a dusty drawer and never looked at again.

We live in a culture of disposable goods with “use once and throw away” products everywhere you look.  But when it comes to spending large amounts of money on lists of names for market research projects, wouldn’t it be a great idea to re-use them?

The problem is that once you go down that route all sorts of objections come up:

• You can’t use a list again within a certain time period because some names were contacted for research and you have no record of who was and who wasn’t contacted.

• You can’t use it again because you need to update it to keep it clean and there isn’t a method to update the original list after the research project is finished.

• It’s not easy to keep track of when the list was last used and what for.

• Etc etc

Well what if you had a database into which you could easily feed sample and recall updates from the interviewing process to clean the data? Not only that, but it would automatically pick up those who actually had been contacted and would rest them for a defined period allowing the remainder to be made available for immediate sampling.

MARSC is a product with a proven record of managing sample.  It manages:

• Re-contact rules

• Generation of top-up samples at the touch of a button

• Easy introduction of new names as well as updating with cleaned information.

MARSC also enables extraction of sample by demographic information, and allows the user to define the amount of sample required in quota cells in a multi-dimensional target matrix. 

Does this interest you?  If it does please call Nicky Forsyth +44 (0)1306 621062 or email sales@marsc.com for more information.