MARSC Newsletter : July 2006
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Welcome
to the mid-summer edition of the MARSC newsletter.
In this edition we’ll be looking at the hot topic of
how to deal with inactive panellists and bias in online panels.
I hope you find the articles relevant and informative.
We’re keen to hear what you have to say so feel free to
send us your feedback.
Expectations
have been high as online research has developed, particularly
over the last five years. But
often there’s a mismatch between the claims of online panel
providers emphasising panel size and the reality of a
significant ratio of non-respondents plus innate biases within
panels… more
IRO,
a major player in Finnish market research, are an agency who
wanted to address the issue of how to gain easy access to sample
for surveys from their busy panel of 40,000 strong online
respondents without having to take labyrinthine routes through
MS Excel. What was
the solution? …more
Centurion
Marketing Systems Ltd, supplier of MARSC, is pleased to announce
the appointment of Nicky Forsyth as its new MD… more
We’d
like to wish you all a refreshing break whenever you take it
this summer (or winter to our Australasian friends).
Enjoy your holiday and don’t forget ESOMAR
Congress 2006 taking place in London, September
17-20, where the focus is on gaining bottom-line objective
insights from predictive research.
We’ll look forward to seeing you there (stand 41b).
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