Market Research Sampling Solutions                                                                   
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MARSC Sample Manager

The MARSC sampling module is a user-friendly tool to set up definitions for sampling from a database for market research projects.  MARSC extracts balanced, statistically correct samples from a database based on the stored demographic information.  The sample is defined by a multi-dimensional target matrix.  An easy user interface is provided for defining the sample target matrix and MARSC allows the user to check sample availability before use.

  • Sample can be included or excluded based on participation in previous projects.

  • Response rate history from past projects enables sample size to be calculated.

  • Selection of new sample can be based on answers to previous surveys.

  • Target matrices can be calculated in interlocking or non-interlocking cell types, or a universe fit.

  • An external data file can be brought in with extra information for sampling in an ad hoc project.

  • Bonus points can be allocated for successful interviews.

  • Different output formats match the input to many interviewing systems.

  • Resting rules prevent over-contact of respondents. MARSC allows different sets of rules for different types of research project.

  • Collapsing and merging cells in the target matrix help deal with sample shortages.

  • A whole survey project can be split into a hierarchy of samples and batch jobs.

  • MARSC templates enable overall sample definitions, e.g. a country’s census data.

  • Sample can be prioritised based on each individual’s activity within the database.

Scalability

MARSC is available as a site license for enterprise scale operations, or for smaller installations it can be scaled to suit the size of the project.

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MARSC software 
is produced by
Centurion Marketing
Systems Ltd

 

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