MARSC Link Module - Integration with Interviewing Systems
The Link Module provides the means to integrate MARSC
with interviewing systems. Many
companies involved in market research have an interviewing system but the
current trend towards panel-based research has left many companies needing
to expand their software to handle recruitment, management and sampling of a
panel without wanting to re-invent their entire processes.
MARSC's links
with interviewing systems provides the ability for companies engaged in
market research to add panel functionality without resorting to a hosted
solution.
The Link Module is a software development kit which provides the hooks
for interviewing systems to link into. This makes it possible to pass
sample automatically from MARSC
to the interviewing system and receive back outcome codes when the research
is complete. There are also a range of other functions available
depending on the capabilities of the interviewing system.
More
on Integration with other systems
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