Market Research Sampling Solutions                                                                      T. +44 (0)1306 621062
                                                                                                                                       E.  sales@marsc.com

Features

1.  The MARSC Import Wizard places the task of building a new panel within the ability of the market research executive.  
2.  MARSC’s Update Wizard enables the research executive to:

• Add new panel members

• Update existing panel members

• Add new variables or update existing variables.

3.   Sample selection based on:

• Panel member variables

• Previous research projects

4.  User-defined target matrix of up to 7 dimensions to define sample quotas. MARSC will automatically fill interlocking quota cells based on total sample required and top-line marginal percentages (e.g. Sex: 45% Male, 55% Female; and Geographic: 35% South, 30% Midlands, 35% North).
5. It automatically calculates the size of sample required based on volume of interviews required and sample history.
6. MARSC automates the derivation of top-up sample.
7. The database administrator may view panel member ‘project history’ and update key contact criteria.
8. MARSC stores panel members’ bonus points.
9. MARSC for panel management has all the features of the MARSC Enterprise solution for interfacing the sample database with a corporate data warehouse or CRM system.

MARSC's "easy to use" sample selection capability coupled with its sophisticated contact management makes it the ideal data selection tool for panel management.

MARSC software 
is produced by
Centurion Marketing
Systems Ltd

email us

T. +44 (0)1306 621062
F. +44 (0)1306 621597