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Benefits to your Business
MARSC provides a different
perspective on a panel management solution. It is an established, robust
software system used by several large corporations in the UK to manage the
supply of sample for continuous and ad-hoc research from their customer
base. MARSC’s strength lies in its
user interface, which de-skills the process of extracting data from a
database using complex selection criteria. It puts sample selection in the
hands of the market research executive, enabling them to get all the
information they need for themselves when planning and executing a market
research project. MARSC also provides:
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Sophisticated, and customer-sensitive re-contact
management functionality to ensure that no customers are over-researched
by enforcing resting periods.
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User-friendly and flexible sample selection interface
that allows easy set up of complex sample selection criteria.
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Reporting features that provide ‘what-if’ scenarios
for the refining of a sample definition. This ensures sufficient sample
is available when planning a research project.
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Easy transfer of data to and from the interviewing
system so that all contact information is kept up to date.
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Enabling compliance with data protection legislation by
automatically excluding any contacts that have “opted out” of market
research.
Features ....
MARSC Sampling functionality ....
Download a Brochure ....
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 MARSC
software
is produced by
Centurion Marketing
Systems Ltd
email
us
T. +44 (0)1306 621062
F. +44 (0)1306 621597
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