There is so much variety in consumer products today that to be at the
leading edge of consumer studies you need to be constantly collecting
detailed information about your panelists’ behaviour in order to be more
specific in targeting the right people and asking them more focused questions.Answers from previous surveys can be invaluable in improving your
targeting for the next study.MARSC
makes it easy to bring this information into the main panel
database and use it as criteria for the next survey so you can find the
people who will be interested in a topic and happy to answer detailed
questions.
Choosing information brought back from a previous survey
