B2B Studies
In B2B research studies a panel database needs to hold
information about both the company and the person.
Typically the research requires demographic information about the
company’s business, its size, its location etc,. Another requisite is
information about individual managers and their job roles or areas of
responsibility. The resulting
store of data needs a
hierarchical structure within a panel database. MARSC
provides good database architecture to make B2B studies flexible and
profitable.
MARSC sampling and contact
control ....
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